Business CorporateCommercial2023
Sherriff
Sherriff paired content-led merchandising with a faster storefront architecture and a more coherent UI system.
Conversion
+14%
Page speed
+28%
Publish time
-45%
Summary
Built for scanning first, depth second.
This case study is structured to make the problem, constraints, implementation choices, and outcomes easy to follow without turning into a wall of text.
Problem
The brand wanted a storefront that felt editorial and premium without sacrificing conversion, mobile usability, or content flexibility.
Constraints
Merchandising teams needed CMS control over storytelling blocks.
Performance budgets were tight because of media-heavy pages.
The experience needed to feel distinct without becoming fragile.
Approach
Created a flexible page builder structure backed by clean content models.
Used motion sparingly to support hierarchy and product focus.
Designed consistent metadata, card, and spacing patterns across landing pages.
Build details
Integrated Sanity-managed modules for campaigns, lookbooks, and feature rows.
Built responsive image and typography rules around editorial layouts.
Documented reusable patterns to reduce one-off implementation drift.
Outcomes
Marketing gained a faster publishing workflow.
The storefront felt more authored and more premium.
The underlying system stayed maintainable for a growing content team.
Gallery